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SEAT celebrates double success at Scottish Car of the Year awards

SEAT is celebrating a double success at the 2011 Scottish Car of the Year awards as versions of its smallest and largest models currently on sale in the UK each triumphed in their categories.

The Ibiza E Ecomotive took home the Eco Award and the Alhambra was named MPV of the Year at the awards ceremony in Glasgow on Friday 14 October.

The judging panel of the respected national awards, which are presented by the Association of Scottish Motoring Writers (ASMW), heaped praise on the SEAT duo for their frugality and functionality.

President of the ASMW, John Murdoch, said of Scotland’s Eco Award winner: “Saving fuel and saving the planet don’t mean saving on quality, comfort or driving pleasure.

“All of our contenders for the Eco Award more than satisfy with their economy and tax-busting emissions, but one car – the SEAT Ibiza E Ecomotive – stands out for us as 2011’s best environmentally aware machine.

“It’s a car that just keeps on cutting the cost of driving, which always appeals to our Scottish hearts and wallets!”

The ultra-frugal Ibiza – powered by a 75 PS, 1.2-litre, three cylinder, turbodiesel engine – is good for as much as 91.1 mpg on the extra urban cycle. It produces just 92 g/km of CO2, making it exempt from road tax, and has a theoretical range between fill-ups of more than 900 miles.

At the other end of the size scale is the multi-award winning seven-seat Alhambra, which took the title of Scottish MPV of the Year – its sixth major UK ‘gong’.

“2011 has seen a profusion of brilliant MPVs, cars that can fulfil many and varied roles in the lives of their owners,” said John Murdoch. “More than most, Scottish buyers need a car that can cope with the rigours of life while delivering a great drive and fine fuel economy.

“Our winner does all this and more, thanks to its classy and adaptable seating. It’s a truly multi-talented MPV and deserved winner.”

The double-award win coincides with a strong surge in SEAT sales in Scotland: registrations are up 15.9 per cent so far this year (to the end of September), with sales of Ibiza, Alhambra and Exeo models all growing significantly in a market that’s down by more than six per cent during the same period (source: SMMT regional new car registration figures).

“Scottish drivers are, clearly, turning to SEAT’s mix of style, quality, dynamic ability and great value in rapidly increasing numbers,” said SEAT UK Managing Director, Peter Wyhinny.

“That two of our most successful models have been honoured by the Association of Scottish Motoring Writers only serves to underline how important Scotland is to the success of SEAT in the UK.”