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SEAT CUPRA is star of the show at Geneva

SEAT presents the CUPRA brand to the public at this year’s Geneva motor show: a special brand designed to captivate car enthusiasts looking for uniqueness, sophistication and performance.

CUPRA Ateca breaks cover

The CUPRA Ateca, which was unveiled in February, has made its public debut at Geneva. The SUV is a unique model in its segment that, until now, was only reserved for premium brands.

SEAT Cupra Ateca

The new CUPRA Ateca combines a dynamic design with a spacious interior and a large boot. Its 2.0 TSI engine delivers 300PS (221kW) and is one of the most technologically advanced engines on the market. The car can reach a top speed of 245km/h (152mph) and go from 0 to 100km/h (62mph) in only 5.4 seconds.

This newly developed seven-speed DSG gearbox offers a sportier feel with faster, smoother and more precise changes and has been modified to combine excellent performance with low fuel consumption and emissions.

The CUPRA Ateca also comes with the 4Drive traction system, which analyses road conditions including the speed of the car and each wheel, the steering wheel position and the driving style or mode to quickly transfer power to the wheels that need it. The 4Drive system is optimised for all the driving modes (Normal, Sport, Individual, Snow, Off-Road and CUPRA) and when in CUPRA mode,  the engine reacts immediately with a refined sound, and the adaptive suspension (Dynamic Chassis Control) adjusts give the car a sportier edge.

The CUPRA Ateca features a honeycomb effect on the inside of its upper front grille with the new CUPRA logo in the centre. The CUPRA letters are in matt aluminium on the lower grill, just above the bumper.

The details in gloss black continue on the exterior of the CUPRA Ateca, and are complemented by the welcome light that projects the CUPRA name and logo onto the ground. Black brake callipers, a sporty rear bumper and 19-inch diamond-cut alloy wheels with the CUPRA logo all enhance the sportiness of the car.

CUPRA e-Racer: first 100-per-cent electric racing touring car

The new CUPRA e-Racer is a 100-per-cent electric racing car based on the petrol-powered Cup Racer, delivering 300kW of continuous power and up to 500kW at its peak.

SEAT Cupra e-Racer

On top of being much cleaner and more environmentally friendly, the CUPRA e-Racer is much quieter and has is much simpler than a petrol racing car, needs less maintenance and is more efficient. Kinetic energy is also recovered under braking and in deceleration phases.

Acceleration is much better because an electric car has maximum torque throughout the power range – you don’t need to reach a certain level of revolutions per minute (RPM) to achieve maximum performance as you would do with a combustion engine.

The CUPRA e-Racer aims to match the performance of the conventional version to demonstrate its technological superiority at all levels. The CUPRA e-Racer will appear at specially chosen events throughout 2018, and a competition for purely electric touring cars is anticipated from 2019. The format, race duration and simply the way of experiencing these races for drivers, teams and fans will be completely different: much more active, incredibly dynamic, intense and exciting.