SEAT ended April 2017 as the fastest-growing car brand in the UK after sales increased by 12 per cent compared with the same month in 2016 – despite the UK market shrinking by 19.8 per cent.
With 3,926 registrations in April, SEAT surged past rivals Honda and MINI, and got close to the likes of Land Rover and Renault for sales.
April registrations increased by 426 units compared with April 2016, meaning market share increased from 1.85 to 2.58 per cent.
Sales are also up 22 per cent in the year to April compared to the same period in 2016, making SEAT the second fastest-growing car brand in the UK over those four months – just behind Jaguar.
SEAT has also broken into the top 10 for true fleet sales in the UK, overtaking Nissan, Toyota and Vauxhall. That’s been helped by placing more orders in the first four months of 2017 than we did for the whole of 2016 (which was 9,856 units).
And things are set to get even better once the all-new Ibiza and Arona come to our showrooms later this year.
Richard Harrison, Director of SEAT UK, said of the brand’s performance so far in 2017: “SEAT has real momentum and in the UK, we’re really starting to realise the brand’s true potential. Every new product we’re launching is striking a chord with British car buyers, while the rest of our line-up continues to deliver strongly. The fact that we have two further top-drawer cars coming soon, in all-new Ibiza and Arona, is the icing on the cake.
“The UK team and our Dealer partners are doing a fantastic job and I can’t wait for our customers to enjoy our products even more in the months ahead.”