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SEAT CUPRA Formentor to be revealed at Geneva Motor Show on 4 March

The CUPRA Formentor will make its world debut at this year’s Geneva Motor Show on Monday 4 March, where the public will be able to see the concept car for the first time.

Wayne Griffiths, CEO and member of the board of CUPRA, said: “CUPRA’s current success is a clear reflection of the brand’s popularity in the market. CUPRA’s response is exceeding all of our expectations and we want to continue consolidating this special brand, which is winning over the most demanding car enthusiasts. Now is the time to go full throttle with CUPRA.”

The vehicle brings together the benefits of a performance car with the qualities of an SUV. Powering the CUPRA Formentor is the high-performance plug-in hybrid engine, designed to meet today’s requirements for performance and efficiency – and begin the electrification of the brand.

SEAT Cupra Formentor - side

The CUPRA Formentor is a concept car full of character, one sculpted to emphasise its varied attributes and the last word in sophistication, which exudes emotion.

The CUPRA Formentor is closer to the ground to highlight its sportiness, with a visual emphasis placed towards the rear of the vehicle while at the same time accentuating the length of the bonnet, underscoring its dynamic proportions.

The two-tone body is reminiscent of a robust all-terrain vehicle, but the CUPRA Formentor’s design uses the aesthetic technique to lighten the vehicle’s silhouette. But unlike the toughened, rough finish on a traditional SUV, the CUPRA Formentor uses a seamless design, greatly amplifying the vehicle’s exterior quality. The feeling of high quality is strengthened with the integration of the rear infinite light concept that magnifies the distinctive look of the rear of the vehicle, while the overall design is heightened by the matt petrol blue exclusive exterior colour.

SEAT Cupra Formentor - front

Interior sophistication

The CUPRA Formentor’s expressive exterior design is matched by its high-quality interior. The vehicle’s cabin provides a sense of modernity and sportiness, with a unique take on the feel of the CUPRA brand.

From the moment the door is opened and the unique welcome light, to the CUPRA steering wheel and leather-clad bucket seats, the CUPRA Formentor’s occupants are cocooned in a high-end interior that wraps around the driver and their passengers.

The dashboard seemingly floats, providing a horizontal line from each door across the front of the cabin, helping maximise the vehicle’s expressiveness. The use of dark chrome and black high-gloss accents throughout the interior aid the cabin’s premium feel. The carbon-backed sports bucket seats give a sense of lightness while also highlighting the performance credentials of the CUPRA Formentor as the driver sits lower, in a more ergonomic position.

Technology is at the forefront inside the vehicle with the integration of the Digital Cockpit putting all the necessary driving information right in front of the driver, and a 10-inch panoramic floating navigation system providing a near endless source of functions and connectivity to the occupants.

SEAT Cupra Formentor - interior

Engineered for the future

Mixing the technology of an advanced high-performance plug-in hybrid petrol engine with a high power output and the high-torque characteristics of an electric motor allows the CUPRA Formentor to surpass the performance expectations of the driver.

Linked to a dual-clutch DSG transmission the total output of 245PS is delivered seamlessly to the wheels. The intelligent DCC chassis setup and differential lock mean that the vehicle performs majestically no matter what the driving conditions or driving style as the driver directs the car with its progressive steering.

But while the CUPRA Formentor is developed to offer the highest levels of dynamics, the combination of electric and combustion energy also allows the car to reduce the overall fuel consumption of the vehicle, and significantly lowers carbon emissions. And with the advantage of a large integrated battery pack, the CUPRA Formentor can drive in pure electric mode for up to 50km in the new WLTP cycle (equivalent to a range of around 70km in the NEDC cycle).