330PS Leon Cup Racer to storm the Goodwood hill, piloted by champion driver Martin Byford
The new Ibiza is set to be a star of this year’s Goodwood Festival of Speed. It will take centre stage on SEAT’s stand at the four-day festival (25 to 28 June), fresh from its world premiere at the Barcelona motor show.
The Goodwood crowds will have the first opportunity to get up close to the iconic supermini. Sharing the limelight with the new Ibiza, will be several of the latest additions to SEAT’s UK line-up, including the Leon ST CUPRA 280 and the Leon X-PERIENCE.
Attacking the famous Goodwood Hill course will be the 330PS Leon Cup Racer in endurance specification, fresh from the latest round in this year’s Eurocup series. At the wheel will be Martin Byford, a past winner in the SEAT CUPRA Cup. A Leon ST CUPRA 280 fitted with a Black Sub8 Performance Pack will also be zipping up the hill in the ‘First Glance’ category.
SEAT’s strong Moving Motor Show line-up will include the fashionable Mii by MANGO and five Leons, including the CUPRA 280 and four-wheel-drive X-PERIENCE.
Customer experience
Under the ‘Technology to Enjoy’ theme, visitors will be able to compete against each other on two Leon Cup Racer simulators on the SEAT stand. The fastest time on each day will win exclusive SEAT goodies. Topping off the display will be virtual reality headsets showcasing the brand’s success at the Nürburgring track. There will also be a thrice-daily chance for stand visitors to soak up the event in exclusive surroundings, through a VIP upgrade competition, giving them access to the SEAT hospitality balcony.
SEAT UK’s Chris Stevens, Head of Marketing, said, “We’re delighted to be a part of arguably the country’s largest and most engaging celebration of cars and motorsport. For the new Ibiza to be making its public debut at this year’s event is a real catch for us, three months ahead of it hitting UK showrooms. I’m sure that the cars and activities we’ve lined up will not just highlight the breadth and attractiveness of our cars, but also the substance which underlines our Barcelona style.”