In UK showrooms from Autumn 2015
SEAT has chosen the Barcelona Motor Show to take the covers off of its New Ibiza. Making it one of the best and most multi-faceted offerings in its class, the latest version of the Spanish brand’s iconic model comes with a raft of innovative technologies, new engines and equipment options, plus additional safety systems and, above all, a completely new connectivity and infotainment line-up.
The Ibiza’s emotional and dynamic design continues to be well received by customers and is a central purchasing reason, so the team have focused their attention on new running gear which takes comfort to a whole new level, as well as upgrading the design and quality of the interior.
“The New Ibiza will further expand SEAT’s current success. It is the first example of how we ‘Leonize our Portfolio’, applying the successful formula of Leon into all our model range. Alongside efficiency, quality and safety, we have placed particular emphasis on the issue of connectivity. The new Ibiza is now part of the connected world,” says Jürgen Stackmann, President and CEO of SEAT S.A. “The Ibiza is SEAT’s most successful model, with more than five million sold globally over the last 30 years. With an average age of 43, the Ibiza has an exceptionally young customer base, with its share of young female buyers well above average.”
Connectivity is a central factor in today’s world – and a focal point when it comes to developing SEAT models. SEAT has announced a partnership agreement with SAMSUNG to develop technological solutions to provide total connectivity across its model range.
“With the New Ibiza, we are opening up a new chapter of connectivity. Our customers can continue their digital lifestyle, even when on the road. However, the key issue for us is always the safest and most intuitive operation of the functions,” says Dr. Matthias Rabe, SEAT Vice President for Research and Development. “With its new engines, it’s considerably more comfortable. Thanks to its dynamic and agile suspension and new assistance systems, the Ibiza is one of the most modern and attractive offerings on the market.”
The new specifications and prices will be published in early June.