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F1 ace Alguersuari becomes SEAT ambassador

Jaime Alguersuari took delivery of his Cupra R from SEAT’s Chairman of the Board of Directors Dr Francisco Javier García Sanz and SEAT S. A. President James Muir at a special event at the Martorell factory earlier this month.

The deal is part of SEAT’s plan to support the successes of sportspeople such as Alguersuari in motorsport and other fields. Dr García Sanz explained: “SEAT is a young, sport-oriented brand, and its car designs mirror that spirit.

“That’s why we’re delighted that Jaime, personifying the talent of the new generation of Spanish sportspeople and the youngest ever driver to debut in Formula One, will be able to enjoy driving his new Leon Cupra R – SEAT’s most powerful car ever.”

“I always had an idea that being a Formula One driver meant new challenges and a few perks,” said Alguersuari. “SEAT has asked me to be an ambassador for the brand, and this new eye-catching Leon Cupra R is going to be my personal car. It’s a real honour and privilege.”